Starbucks’ Drive-Thru Displays for Enhanced Experience

In 2012, Starbucks was seeking to improve its customer experience at the Drive-Thru by upgrading its order confirmation system to a full outdoor digital display, recreating the in-store experience outside, enabling the barista to interact with customers in their cars through digital technology. We were asked to accommodate some unusually demanding technical restrictions as well as to develop a robust and reliable product, providing features such as a reliable Microphone, Speaker and Camera to provide a total turn-key solution.

Starbucks selected a 46” MIDAS outdoor display for their Drive-Through. These state-of-the-art displays are now deployed at 3000 locations in the USA to connect their customers at the drive-through in a more personal way and with less room for error. The displays are designed to work efficiently in the varying weather conditions across America, and come with a full diagnostic array of sensors and boards that enable real time remote information detection and system control.