Digital Signage Network for Milan, Turin, and Brescia Transportation

Extending our digital signage roll-out with IGPDecaux, while strengthening a long-time partnership.

Location

Milan, Turin, Brescia (Italy)
Project Highlights Our achievement, expressed in digits
200

LFD totems and displays in the network

2009

our first project in partnership

20

display in structural columns of Milano Malpensa only

Context

After the success of the first installations in 2009 and 2011 at the airports of Milano Linate, Malpensa, Orio al Serio, and at the Milan subway, a Leading italian media company has now extended its DIGITAL network to Torino Caselle airport and the Brescia subway, also revamping Malpensa with new, cutting-edge digital solutions. The partnership with IGPDecaux began in 2009, when It was looking for a specialized supplier, capable of customizing displays based on modular solutions while maintaining industrial standards, efficiency and quality.

Solution

The network includes 155 Large Format Displays (57”), installed in airports and subways, plus another 25 LFD (sized 70”- 80”) added at Caselle airport and Brescia subway. Today, the total installed network counts around 200 LFD totems and displays, both single and double sided. The chosen configuration is always “portrait” and free-standing. Over the years, functionality implemented, Multi-Channel connection was added, in order to provide new aesthetics, new proximity interfaces, and solutions for digital mobile connectivity.

In this project
LITE Bravo Indoor

Designed to be perfectly integrated into walls and columns, LITE Bravo offers the possibility of an enriched user experience, impressing your customers thanks to webcams, proximity sensors and other interactive features.

To answer the need of maximized visual impact while minimizing physical intrusion, LITE Bravo achieves outstanding visibility for displayed content without compromising the functionality of passing public spaces.

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