COIMA: Custom Outdoor Displays for Milan's Urban Innovation
High-tech devices that blend with inclusive and multifunctional urban spaces
Location
Digital faces integrated in full outdoor totems
Remotely managed
Iconic design, customized to seamlessly integrate with the environment
COIMA, a global player in the real estate market, was looking for a completely outdoor solution that would blend in perfectly with the surroundings of its revolutionary Portanuova project in Milan, and be designed to echo the project’s logo. Our product needed to become part of a larger project which represents an innovative vision of urban space and iconic architecture, marked by environmental sustainability, social inclusiveness, culture generation, and multifunctionality of space.
We supplied 30 digital faces in full outdoor totems integrated in a highly customized architecture evoking the green tones of the famous Bosco Verticale, thanks to the specially machined steel cladding. These have been further amplified thanks to technology, with the aim of giving back to the city and its citizens through a neighborhood management model that starts from the built to embrace the needs of the people living in these spaces.
The perfect outdoor digital signage screen solution. MIDAS excels in a wide range of applications, such as entertainment, with four sizes and three possible configurations, performing flawlessly in public advertising and various outdoor DOOH settings.
Benefit from its ability to deliver bright, captivating visuals even in the most direct sunlight, thanks to an efficient heating management system of the solar impact on the LCD panel.
Solution: Midas
Solution: Midas
Solution: Midas
Solution: Midas
