eTELA is a digital display that mimics the appearance of ink on paper or chalk on a blackboard. Unlike conventional backlit LCD panels (that emit light) eTELA reflects light, so its appearance and readability is exactly like that of paper.
Its power consumption is nearly like that of paper too! Like other e-paper products, eTELA holds static text and images indefinitely while power is off, so its 'green' credentials are unimpeachable, its cost of ownership incredibly low.
Unlike conventional LCDs which have a glossy front glass that can give rise to unwanted reflections and readability issues, eTELA has a perfect matt surface giving it a 'natural look & feel'. Moreover, its 'white' is a real 'snow' white and its black is a real 'blackboard' black which, together, create really sharp images, clarity and impact. But you do not have to have just black or white, the e-Tela background and content colors can be chosen according to your own brand need and message aspirations.
The main benefit of eTELA is, of course, that it is digital, so the content can be created and controlled remotely, either from a local back office or from corporate HQ. So messages, prices, promotions or menus can be updated daily or whenever there is a need. Interaction is via a simple USB drive or any preferred digital device. Truly, eTELA is transforming the way we think about how retail buildings are designed, constructed, maintained and operate right across the globe.'
